Listing Title Checker

Check a product title against every marketplace's limit and Amazon's title rules.

Length

—

How this was calculated
Runs in your browser. Nothing you type is sent anywhere.
About the Listing Title Checker
Listing Title Checker measures a product title against each marketplace's limit at once: Amazon 200 characters, Etsy 140, eBay 80 and Google Shopping 150, plus the roughly 70 characters Google shows before cutting an SEO title off.
It also checks two Amazon title rules that get listings suppressed: no word more than twice, and none of the characters ! $ ? _ { } ^ ¬ ¦ unless they are part of the brand name.
How to use it
  1. Paste your title.
  2. Read the length against each marketplace.
  3. Fix anything marked too long, and any Amazon rule notes.
Example
A 101-character shirt title fits Amazon (99 left), Etsy (39 left) and Google Shopping (49 left), but is 21 characters too long for eBay and will be cut off in Google search results.
Questions
Do spaces count?
Yes. Every marketplace counts spaces and punctuation as characters.
Why doesn't "and" count as a repeated word?
Amazon's repeated-word rule is about keyword stuffing, so small words like "and", "for" and "with" are left out of the check.
Are these limits for every category?
They are the standard limits. Some Amazon categories set shorter titles, so check your category's style guide.
Embed this tool on your site
Paste this into your page. It's free; the link back to Utilwell must stay.
Listing Title Checker · free tools by Utilwell