Liftline Privacy Policy
Last updated October 7, 2026
Liftline is a Shopify app made by CHRISPSDesign ("we"), the Canadian company that owns Utilwell. It helps merchants find customers likely to buy again, recommends what to do, and measures the extra sales each campaign makes. This policy explains what data Liftline accesses, why, and how it is protected.
Data we access
When a merchant installs Liftline, Shopify gives Liftline access to that store's:
- Orders: dates, totals, discounts, line items, and the landing page and campaign of the visit;
- Customers: customer ID, first name, tags and email-marketing consent status;
- Products: titles, types, tags, prices and availability;
- Abandoned checkouts: items, totals and the recovery link;
- Store analytics: sessions and conversion by landing page, where Shopify makes them available.
Liftline does not store customer email addresses, phone numbers or postal addresses. When a merchant launches an approved campaign, Liftline checks email-marketing consent in Shopify at that moment and tags the consenting customers. If the merchant downloads a campaign list, it is built from Shopify at the moment of download and sent straight to them; Liftline never saves it.
How we use it
- To calculate customer and product insights for the merchant, for example who is due to reorder.
- To create campaign audiences the merchant approves, and to add campaign tags to those customers in Shopify.
- To measure results by comparing customers who received a campaign with a randomly held-back group.
We never sell data, never use one store's data for another store, and never send emails to customers ourselves.
Customers who opted out
Campaign audiences only ever include customers whose email-marketing status in Shopify is "subscribed", checked again at launch.
Storage and security
- Each store's data is kept in its own separate database on servers in the United States (Render), encrypted in transit and at rest, including daily backups.
- Shopify access tokens are additionally encrypted by the app. Access to production systems is limited to the developer, with two-factor authentication.
- Liftline only reads store data, except adding campaign tags to customers on a launch the merchant approved.
Retention and deletion
- When a merchant uninstalls Liftline, all of that store's data is deleted within 48 hours. Encrypted backups containing it expire within a further 7 days.
- When Shopify sends a customer deletion request, we delete that customer's records from Liftline.
- When Shopify sends a customer data request, we give the merchant what Liftline holds about that customer: first name, order history already in Shopify, and any campaign membership.
Your rights
Customers should contact the store they bought from to access, correct or delete their data. Merchants can contact us at any time.
Contact
CHRISPSDesign: hello@utilwell.com. See also the terms of service and data processing terms.