Shopify themes and apps · App
Revenue Engine
Shopify app by CHRISPSDesign
The next sale worth chasing, drafted and measured.
A Shopify admin app that finds your store's next realistic revenue opportunity, drafts the action for your approval, and measures what it earned.
In private use. Not yet available to other stores
Revenue Engine is our in-house growth app, built for and running on one established Shopify store. It reads the store, scores every opportunity, and puts the next steps on one page, each with the number behind it, how to do it and how long it takes.
Nothing goes out without approval, and every campaign is measured against a held-back group. Every figure is labelled as observed, calculated, predicted or measured, so you always know how sure it is.
The parts most stores need are in Liftline, our public app. Revenue Engine adds deeper campaign testing, product verdicts and a wholesale pipeline. If you run a larger store and want it, tell us below.
At a glance
- Start here
- Plain-language next steps built from live data, each with a button and the time it needs.
- Opportunities
- Audiences with the evidence: what they bought, when, and what to offer.
- Campaigns
- Drafts you approve, with audience split, expected lift and a full audit trail.
- Product verdicts
- Best seller, rising, slowing, clear stock or discontinue, for every product.
- Customers
- Segments and top customers, with observed, calculated and predicted values kept apart.
- Wholesale
- A prospect pipeline with evidence-scored fit and outreach drafts.
How it works
- A read-only sync copies the store's full history, then refreshes every hour.
- The engine scores the opportunities for each kind of campaign.
- Start here lists the next steps, each with why, how, a button and the time it takes.
- A person approves the draft. Launch exports a list or tags the customers for your email tool.
- After the campaign window, results are measured against the held-back group.
Features in detail
Campaigns
- Four plays
- Replenishment, reactivation, deep win-back for valuable lapsed customers, and recent abandoned checkouts.
- One at a time
- A customer is only ever in one campaign at once.
- Built-in testing
- A held-back group on every campaign, subject-line tests, and the smallest lift the test can detect shown before you launch.
- Learns over time
- Results are pooled across campaigns, so estimates get better with each one.
Products
- Verdicts
- Best seller, rising, slowing, clear stock, discontinue or too new, for every product, from 90 and 180-day sales.
- Discount cost
- What each discount code really costs.
Safety
- Read-only
- It never writes to Shopify, never creates discounts and never sends email itself.
- Consent and suppression
- Only subscribed customers are targeted, re-checked at launch, and a suppression list applies to every export.
- Audit trail
- Every approval and change is logged.
- Card-testing filter
- Bot checkouts are spotted and kept out of campaigns.
Questions
Can I install it on my store?
Not yet. It runs on one store today. Liftline, our public app, covers the core of it. Vote below if you'd like Revenue Engine too.
Does it send emails?
No. It exports a list or tags customers, and you send from your own email tool.
Does it change anything in Shopify?
No. Its access is read-only.
How is extra revenue proven?
Against a held-back group, and a result only counts when there are enough customers in both groups to trust it.
Something else?
Email hello@utilwell.com.
