Liftline Terms of Service
Last updated October 7, 2026
Liftline is made by CHRISPSDesign ("we"), the Canadian company that owns Utilwell. These terms apply to every store ("you") that installs Liftline from the Shopify App Store.
1. The service
Liftline reads your Shopify store data to find customers likely to buy again, drafts campaigns for your approval, adds campaign tags to customers you approve, and measures the results. Liftline never sends emails, changes prices, edits your theme or places orders.
2. Billing
Liftline is billed by Shopify on your Shopify invoice: one plan, shown on the plan page before you subscribe, with a free trial. You can cancel at any time by uninstalling the app. Shopify handles any proration or refunds under its own billing rules.
3. Your responsibilities
- You decide which campaigns to approve and send. You are responsible for their content and for complying with email-marketing law, such as consent and unsubscribe requirements, in the tool you send from.
- Estimates shown in Liftline are labelled as estimates. Only results measured against a held-back group are reported as proven.
4. Data processing
For your customers' personal data, you are the controller and we are your processor. We:
- process it only to provide Liftline to you, as described in the privacy policy, and never sell it or use it for any other store;
- keep the minimum needed: customer ID, first name, tags, marketing-consent status and order history. We do not store customer emails, phone numbers or addresses;
- keep each store's data in its own separate database, encrypted in transit and at rest, including backups, and limit access to the developer;
- delete a customer's records when Shopify sends a customer deletion request, and delete all of your store's data within 48 hours of uninstall (encrypted backups expire within a further 7 days);
- use Render (hosting, United States) as our only sub-processor, and tell you before adding another;
- tell you without undue delay, and within 72 hours, if we become aware of a breach affecting your data, and help you meet your own obligations.
5. Availability and liability
We aim to keep Liftline available and to fix problems quickly, but it is provided "as is". To the extent the law allows, our total liability is limited to the fees you paid for Liftline in the 12 months before a claim, and we are not liable for indirect or lost-profit losses.
6. Changes
We may update these terms. Material changes will be announced in the app before they take effect.
Governing law
These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Nothing in them limits rights you have under consumer protection law that cannot be limited.