UTM Link Builder

Tracked campaign links for Google Analytics and other tools. Pair it with the QR Code Generator for print.

Runs in your browser. Nothing you type is sent anywhere.

About the UTM Link Builder

UTM Link Builder adds campaign tracking to any link, so Google Analytics and other tools can show which newsletter, post or ad brought each visitor. It keeps any parameters already in the link.

Lowercase values are on by default, because "Instagram" and "instagram" otherwise show up as two sources in your reports.

How to use it

  1. Paste the page address.
  2. Fill in source, medium and campaign.
  3. Optionally add term and content.
  4. Copy the tracked link. Pair it with the QR Code Generator for print.

Example

yourstore.com/sale with source Instagram, medium social and campaign "Fall Sale" becomes https://yourstore.com/sale?utm_source=instagram&utm_medium=social&utm_campaign=fall+sale

Questions

Which fields are required?

Source, medium and campaign. Term and content are optional.

What's the difference between source and medium?

Source is where the visit came from (instagram, newsletter); medium is the kind of channel (social, email, cpc).

Will it break my existing link?

No. Existing query parameters and #anchors are kept.